How we delivered a 22% conversion rate for a new brand launch
Conversion Rate
Sessions (in under 2 months)
Personlyzd had the vision of being a financial comparison website with a more personalised touch. As a new brand launching to the market, Personlyzd had no existing brand awareness or following, yet needed to generate leads in order to start generating revenue.
We were tasked with delivering an online campaign in line with the launch of the Personlyzd website, to drive traffic to the site and generate quality leads. With a limited launch budget, we needed to be smart in our channel selection to get the best results with the budget available.
Having worked closely with Personlyzd since the pre-launch days, we were intimately familiar with their brand, what they had to offer, and who they need to be reaching with this offer.
We first collaborated with our sister agency, Iterate, to ensure the website was optimised to deliver a Personal Experience and High Conversion Rate.
We knew that people were searching for things like lost super and super comparison, so we targeted active customers who were searching on Google, and so implemented a Search Engine Marketing (SEM) driven campaign.
By driving traffic through our Google Search campaigns, we were able to put the Personlyzd brand in front of the right people at the right time, while they had high intent to convert. This generated 4,208+ sessions in under 2 months and a large volume of high quality leads.
Our campaigns achieved a 21% overall starting conversion rate on a brand new website – compared to the industry benchmark of 5-10% for an established website and brand.
Conversion Rate
Sessions (in under 2 months)
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