Content Marketing
We blend storytelling and strategy to create impactful content that resonates with your audience and drives meaningful action.
Drive brand loyalty & increase customer retention
through impactful storytellingIn a world overflowing with brands vying for attention, captivating content is your secret weapon. We'll dive deep into your customers' world, uncovering their preferences and pain points to craft a content strategy that not only resonates but also establishes your brand as an authority.
Think of us as your brand's storytellers, weaving compelling narratives that captivate your audience and leave a lasting impression. We'll use a mix of creativity and data-driven insights to develop content that sparks conversations, drives website traffic, and fosters meaningful engagement.
Our Content Marketing Services
Content Strategy
Forget the "throw it at the wall and see what sticks" approach. We'll work with you to craft a data-driven content strategy that hits the mark with your audience. We'll dive deep into your business goals, get to know your ideal customers inside and out, and map out their journey with your brand. Think of it as a roadmap to success, ensuring your content is relevant, valuable, and visible to the right people at the right time.
Content Development
Our talented wordsmiths and content creators will bring your brand's story to life with engaging, informative content that speaks directly to your audience. We'll work with you to plan a content calendar that suits your pace, ensuring your content is always fresh and published on time. And don't worry, we're grammar nerds – everything gets a thorough once-over before it goes live.
Content Creation
No one wants to read boring content. Our passionate content creators are specialists at creating a wide range of engaging content formats, from in-depth guides and informative resources to interactive content and captivating videos. Whether it's product descriptions, ebooks, blog posts, or social media snippets, we can help. We'll make sure your content not only grabs attention but also builds lasting brand love.
Content Optimisation
Creating great content is one thing, but making sure it's actually found by your audience is another. We work with our in-house SEO specialists to optimise your content for search engines, using a light touch that doesn't compromise on readability or user experience. Ultimately, it's about bridging the gap between engaging your audience and ranking well in search results.
Content Distribution
Creating high-quality content is just the first step. We'll make sure your content gets seen by the right people, at the right time, on the right platforms. Whether it's through advertising, social media, email marketing, or digital PR, we'll amplify your message and get it in front of the eyes that matter most.
Content Analytics & Reporting
Data-driven decision-making lives at the heart of our content marketing approach, so we keep a close eye on how your content is performing. We track everything from website traffic and engagement to conversions and revenue, so you can see the real impact of your content marketing efforts. And because we believe in transparency, we'll share all the details with you in regular reports that are easy to understand and actually helpful.
Our Content Marketing Process
01 Discovery & Content Research
Our content marketing process begins with a comprehensive discovery phase. We collaborate with you to dive deep into understanding your brand, target audience, industry landscape, and competitors. We can undertake research where required, to better understand your customers, and identify valuable insights and opportunities that will help to shape your content marketing strategy.
02 Content Strategy & Planning
Once armed with the knowledge gathered from the discovery phase, we move on to crafting a strategic content plan. We define clear objectives, target audience personas, and content themes that align with your brand's goals. Our team designs a content calendar, outlining key topics and delivery schedules for maximum impact.
03 Content Creation & Optimisation
With the strategy in place, our creative team springs into action. We produce engaging and relevant content across various formats, including articles, videos, infographics, and more. Every piece undergoes thorough optimisation for SEO, user experience, and shareability to ensure it resonates with your audience.
04 Content Distribution & Analysis
The final step in our content marketing process involves thoughtful distribution and analysis. We deploy a multi-channel distribution strategy to ensure your content reaches the right audience. We continuously monitor content performance, measure audience engagement, and gather valuable data. Our insights-driven approach allows us to make data-backed improvements, ensuring your content strategy remains highly effective and adaptive to the ever-changing digital landscape.
Want to provide value and engage your audience with content marketing?
"We wanted an agency who could deliver the whole project for us, which had a number of different components with the website and video content, and written content as well, so it was important for us that we had someone who could do all of that for us.
“You could see that the team at Agora had taken the time themselves to understand the topic, but also took the time to understand from us where any particular sensitivities might be in terms of the involvement of parents who've been through the screening process and in many cases, had a poor experience in that. They were keen to understand what that means in terms of how those people should be involved in the project and how those stories should be presented.”
- Darryl Steff, then CEO at Down Syndrome Queensland
Content Marketing FAQ
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Content marketing is a clever way to attract an audience by offering something of genuine value. Unlike traditional advertising, which broadcasts a message to a 'rented audience', content marketing earns an audience through valuable content. An integrated marketing strategy that includes content marketing is often the best way to build and nurture a loyal customer base.
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When people buy from you or use your services, they're looking to solve a problem. Consistently publishing valuable content positions your business as a thought leader – authentic and genuinely interested in educating your customers about their problem. This elevates you above competitors who are solely focused on selling.
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We tailor our reporting to your specific goals. However, several metrics can help us gauge the success of your content marketing campaign:
Website Traffic: Monitoring sessions, unique visitors, page views, and time on site tells us how well your content attracts and engages your audience.
Conversion Rates: Tracking purchases, downloads, or form submissions helps us assess how well your content drives action.
Engagement Metrics: Analysing likes, shares, comments, and click-through rates on social media and blog posts reveal how your content resonates with your audience.
SEO Performance Metrics: We'll look at your search engine rankings and organic traffic to gauge how effectively your content attracts visitors.
Engagement Rate and Dwell Time: Evaluating bounce rate and dwell time helps us assess the relevancy and appeal of your content.
Brand Awareness: We'll use surveys or social listening tools to measure brand mentions and sentiment.
Audience Feedback: We gather qualitative data through surveys, online comments, and social media interactions.
Content Amplification: Assessing reach through shares, reposts, and backlinks helps us evaluate potential for virality.
Competitive Analysis: We benchmark your content's performance against competitors to identify areas for improvement.
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SEO (Search Engine Optimisation) is vital for enhancing content visibility and reach. We conduct keyword research, incorporate relevant terms into your content, and optimise on-page elements like titles and meta descriptions. We also focus on website performance, internal linking, and mobile-friendliness to ensure your content is easily discoverable on search engine results pages (SERPs), driving organic traffic to your site.
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Our content creation and approval process is meticulous, ensuring high-quality content aligned with your goals. We begin with a detailed brief, capturing your objectives, target audience, and key messages. Our creative team then brainstorms ideas and assigns the right creators. After thorough editing, we seek your feedback and make revisions until you're happy. Only then do we publish, distribute, and optimise the content.
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Absolutely! We cater to both B2B and B2C clients. We understand the nuances between the two and tailor our services accordingly.
B2B: We create content showcasing industry expertise, addressing pain points, and highlighting product/service value. Think thought leadership pieces, whitepapers, and case studies.
B2C: We focus on emotional connection, creating engaging and shareable content like product descriptions, storytelling, and social media content.
Our team of experts is well-versed in both B2B and B2C landscapes, crafting data-driven campaigns that deliver tangible results.
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We maintain a meticulous content calendar to ensure consistent, high-quality publishing. This includes:
Planning: We collaborate with you to develop a detailed content calendar, outlining themes, topics, formats, and publishing dates. This ensures a strategic approach that aligns with your overall marketing goals.
Creation: Our team of skilled writers and designers craft engaging content tailored to your target audience, adhering to your brand's unique voice and style.
Scheduling and Publishing: We use reliable scheduling tools to ensure content is published at optimal times for maximum reach and engagement.
Monitoring and Optimisation: We track the performance of each piece of content, analysing data on engagement, traffic, and conversions to identify what works best and refine our approach for future content.
By combining meticulous planning with ongoing optimisation, we deliver consistent, impactful content that resonates with your audience and drives results.
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