“Content is king” — Bill Gates
“Content created as part of a clear strategy is 13 times more likely to generate ROI
Gone are the Mad Men days of pushing a marketing message at your audience and expecting them to purchase your product. Because there are so many brands out there competing for the same consumer dollars, it’s important to build a content marketing strategy into everything you do.
What We Do
A well crafted content strategy has a long-term, customer-centric, and value-led approach. It’s about creating content that truly adds value to people’s lives and, importantly, their time, so they want to stick around with you and your brand.
Analysis and optimisation
We regularly analyse and optimise your content strategy to make sure it’s consistently high-performing. We consider elements such as user behaviour, engagement, SEO results, and your company’s subsequent revenue from our efforts.
If you need some help creating high quality content (such as images, videos, and audio) for your brand, we can help with that too! We have a network of content creators in Brisbane who know how to accurately capture your brand. We can also employ well-matched influencers who can create genuine user content for your brand.
PR and content marketing are a powerful pair. Creating high quality content that is designed to be shareable and using the know-how to make it reach the right people, can considerably increase your brand awareness.
An Example: Content Marketing x Social Media Marketing
Content marketing is an overarching strategy that can enhance many of your other marketing efforts. For instance, combining a content marketing strategy with your social media marketing leads to ads that are less likely to disrupt your audience, and more likely to attract them with valuable content. Our specialists understand how to create content that resonates with your audience, meaning it’s a lot more likely to perform.
Content Marketing FAQ
Content marketing is a form of marketing, which aims to attract an audience by providing something of value. Compared to traditional advertising for instance, which is more about broadcasting a message to a ‘rented audience’, content marketing provides value in order to earn an audience. An integrated marketing strategy that incorporates content marketing is often the best way to go, to build and nurture a loyal customer base.
When people purchase from you or use your services, they’re trying to fix a problem that they have. If you’re consistently publishing worthwhile content that shows your business as a thought leader, authentic, and genuinely interested in your customers’ education about that problem, it will elevate you above your competitors who are just trying to sell.
In short, it’s any content that is about educating or helping your audience, instead of selling to them. This can include anything from blog posts, videos, social media posts, podcasts, newsletters, webinars, whitepapers, or even in-person events.
Absolutely! Without content, there’s nothing to connect you with your audience aside from sales pitches, which are no longer enough (or wanted). The right content can help you build relationships with your audience, making them more likely to become repeat customers and offer your business more value. It can also help build brand recognition and authority by consistently being present on the right platforms, with helpful and well-thought out material.