“There is nothing so terrible as activity without insight.” – Johann Wolfgang von Goethe
Companies using data-driven marketing are six times more likely to be profitable year-on-year
Data and insight are at the heart of any optimised marketing strategy. Without it you’re running blind and while you might get good results, you won’t know why or how to keep them coming. We can help you turn data from your campaigns and website into actionable insights and strategies.
Our Research Methodologies
We use online surveys to uncover qualitative and quantitative insights into audience characteristics, behaviours, and perceptions. We can create surveys which are not only aesthetically pleasing and UX driven, but offer complex functionalities depending on what you need, even in multiple languages.
Focus groups encourage open discussions among a small group of representative audience members, providing insights into their opinions, perceptions, emotional responses, and experiences. They let us gather deeper insights in a shorter period of time, which means we can continue with your strategy sooner.
Online qualitative research
We deliver online qualitative research through a range of techniques, including online focus groups, online user testing, online interviews, and mobile ethnography. By using online research options, we’re able to complete them in real time and understand exactly how people are responding at that moment.
One-on-one depth interviews are helpful when you need deep, qualitative insight into an individual’s unique circumstances, preferences, or experiences. They’re also an effective approach when the topic is personal, sensitive, or emotionally challenging. They allow for more detailed opinions to be unearthed, particularly those that people may feel uncomfortable sharing in a group setting.
Customer journey mapping
Mapping your customers’ journeys, from an initial trigger through to conversion and on to becoming loyal advocates, allows us to identify the key ‘moments of truth’ that could make or break the remainder of the journey. This helps us deliver the right messages, on the right channels, at the right time, giving a better experience and encouraging more customers along the path to conversion.
Data analytics and insights
Data is only helpful when understood and applied effectively. Using a range of different data sets, we apply leading data analysis techniques to understand the full picture of your customers, market, or any particular phenomena that we are investigating.
Effectively segmenting your audience is the first step in a well-grounded marketing strategy but it can sometimes be hard to figure it out on your own. We can help you research your target market and competitors to figure out who you should be focusing your efforts on.
Our Approach to Market Research
For any research project, we work with you to define the goals and methodologies for the research. We put together a detailed research plan, which we confirm with you, before we begin recruitment and facilitation.
We look after all aspects of the research facilitation, including recruitment, developing the questions and/or activities for participants to work through, facilitating and running the research methodologies, and analysing the data to uncover relevant insights.
Analysis and reporting
By using leading data analysis techniques to identify meaningful trends and insights, we outline your results in a way that’s easy to understand and apply. Our Research Findings Reports are insightful and relevant, to provide you with confidence in your decision making.
Market Research FAQ
There are a few options which depend on your research goals and the types of insights you want to uncover. If you want to understand insights about your existing customers or people who are familiar with your brand, then we can recruit from your customer database. However, if you want to avoid bias from familiarity, or understand insights about people outside of your customer base, then recruiting from a research panel can be a good option.
The amount of time we need for a research project depends on a few things including: the type of research; whether multiple research methodologies are needed; the scale and type of respondents needed; how long participants take to respond; the depth of insight and analysis required; and the level of reporting needed.
A small research project may take 4-6 weeks, while a more sizeable project could take 2-3 months.
There are many variables that influence the cost of a research project. For example, business professionals typically cost more to recruit than general consumers; and the incentives needed for a focus group participant will be more expensive than those responding to an online survey. We always collect enough information up front to give you a clear indication of the expected costs before you make a decision to go ahead.