Performance
Marketing
Accelerate your growth with high-impact performance marketing. We'll work together to create strategies that get you noticed and deliver real results.
Results-driven advertising
Tailored to your brand.At Agora, we're focused on delivering results-driven performance marketing campaigns that put your audience first. We'll cut through the jargon and the noise, and help you find the right channels and campaigns to reach the right people, at the right time.
We're here to help you achieve your goals, whether it's building brand awareness, getting quality leads, or boosting sales. Think of us as your trusted partners in growth, here to help you every step of the way and provide the transparency you need to make informed decisions that deliver tangible results.
Our Performance Marketing Services
Search Engine Marketing
We're your search engine marketing (SEM) specialists, covering all the major platforms like Google, Bing, and Yahoo. We don't just throw keywords at the wall and see what sticks; we take a deep dive into search behaviour to craft a strategy that turns clicks into paying customers.
Say goodbye to wasted ad spend and hello to a search engine marketing strategy that (actually) makes you money.
Display Advertising
Your brand deserves to be seen. We'll craft display ads that are as eye-catching as a Times Square billboard and as targeted as your morning coffee order. Whether you want to raise awareness or boost sales, we'll make sure your message hits home with the right people, in the right places, at the right time. We'll handle everything from creative design to strategic placement, so you can sit back and watch your brand shine.
Google Shopping Ads
We'll make sure your products stand out in the crowded online marketplace. Our Google Shopping specialists will create a strategy that combines the best of paid and organic search, ensuring your products are seen by the right shoppers at the right time. We're laser-focused on profitability, so you can trust us to deliver a strong return on your investment.
Programmatic Advertising
We use the power of programmatic advertising to get your message seen by the right people, at the right time, on the right platforms – from websites and mobile apps to streaming services and even billboards. We'll optimise your campaigns across countless channels to ensure you're getting the most out of your budget. We take care of the tech so you can focus on running your business.
Social Media Ads
Social media is in our DNA. We'll help you craft a strategy that connects, engages, and converts. Fluent in all the major platforms from Facebook and Instagram to TikTok and Twitter, we understand how people use these platforms, crafting campaigns that connect with your audience and drive real results. From eye-catching ads to thumb-stopping content, we'll create a social media strategy that increases brand awareness, engages your audience, and ultimately grows your business.
Remarketing
Think of remarketing as a friendly reminder for those who've already shown interest in your brand. We'll analyse your data to see where potential customers drop off, then create tailored campaigns to entice them back to your website. It's like a second date – a chance to rekindle the spark and turn that initial interest into a lasting relationship (with your brand, of course).
YouTube Ads
YouTube's not just for funny cat videos (though we love those too!). It's a powerhouse platform where your audience is actively looking for stories and information. Let us help you create captivating YouTube ads that not only entertain but also educate and inspire. We'll handle the tricky stuff, making sure your brand's story is heard loud and clear.
Native Advertising
We introduce your brand to new audiences as they browse their favourite corners of the internet. Our native advertising campaigns blend seamlessly with the content they already love, whether it's an article on their go-to news site or a post on their favourite social platform. This means your message feels less like an ad and more like a natural discovery, sparking curiosity and driving engagement with your brand.
A Data-Driven Approach
to Performance MarketingWe're all about making smart marketing moves, not just guessing what might work. We use real data and real results to guide every decision we make.
Our marketing specialists are constantly analysing your data to uncover hidden insights about your customers. We then use this intel to create personalised, super-relevant content that (really) resonates with them.
The result? Happier customers, more conversions, and a marketing ROI that'll make you smile. And because the world of marketing is always changing, we're constantly fine-tuning our strategies to keep you ahead of the game.
Reaching Your Audience
Wherever They Are.We're specialists across all the big advertising platforms (think Google, Facebook, you name it!). We'll pinpoint the ones that will reach your audience and get you the results you're after.
Ready to reach the right audience?
Let's chat about performance advertising.
"Thank you to the team at Agora for driving our digital marketing strategy. Monthly briefings with our key contact have allowed us to develop an understanding of the importance of this platform to our success. Almost immediately we observed steady increases in online traffic, email and phone inquiries resulting in significant uplifts in new customer acquisition. Many thanks to Agora for helping us record our strongest year ever and planning for an even stronger year ahead!”
- Stewart Leeder, Director at Green Gables Kindergarten
Performance Marketing FAQ
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SEM (Search Engine Marketing) used to be a blanket term for both organic and paid search, but now most folks separate the two.
SEM uses paid methods (usually pay-per-click) to boost your visibility in search engines like Google or Bing. It's a great way to get in front of your audience quickly and drive conversions. SEO (Search Engine Optimisation), on the other hand, is all about optimising your website so it ranks higher in search results organically, without having to pay for each click
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Performance marketing is just a fancy way of saying paid advertising, usually through pay-per-click (PPC). When done right, PPC is super powerful, transparent, and cost-effective. It's commonly used on platforms like Google Ads, Microsoft Ads (aka Bing), and social media giants like Facebook, LinkedIn, and Twitter. The best part? You only pay when someone actually clicks on your ad, so you're only paying for real results
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The cost of your clicks depends on a few things: how competitive your industry is, the quality of your ads, the time of day, location, and who you're targeting. If certain keywords are costing you an arm and a leg, it's probably because they're super relevant to your industry and everyone wants a piece of the pie.
But don't worry, we've got a solution. Our PPC experts will dive into your data and create a keyword strategy that balances those high-cost, high-reward keywords with more affordable (but still effective) options. We'll fine-tune everything to make sure you're getting the most bang for your buck.
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While you can definitely do one or the other, using both SEM and SEO is like a marketing power couple.
They dominate together: With SEM, you'll be at the top of the search results page with paid ads, while SEO helps you snag that prime organic spot too. Double the visibility, double the fun!
Short-term wins, long-term gains: SEM gets you results fast, while SEO is a slower burn but leads to long-term growth. It's the best of both worlds!
Data-driven decisions: SEM gives you heaps of valuable data to help you tweak your organic listings and landing pages, making everything work even better.
Laser-focused targeting: SEM lets you get super specific with who sees your ads – by keyword, location, even what time of day they're searching. Perfect for those time-sensitive campaigns!
The whole is greater than the sum of its parts: SEM and SEO complement each other. What you learn from one can be used to improve the other, creating a marketing dream team.
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