Service
Performance Marketing
Unleash the power of performance marketing and drive business growth. Our expert strategies will have your competition wondering what hit them.
81% of 16 to 64 year olds report searching online for a product or service before buying
We know how exhausting it can be navigating the vast landscape of performance marketing. With countless campaign types and channels to choose from, finding the perfect fit can be a challenge. At Agora, we believe in results without the fluff. We’re like the trusty sidekick you never knew you needed, combining strategy, data-driven insights, and a whole lot of expertise to elevate your brand. Leverage the power of online ads to boost brand awareness, generate leads, and drive sales.
What We Do
Search Engine Marketing (SEM)
When it comes to search engine marketing services, we’ve got you covered across all major platforms, including Google Ads (formerly Google AdWords), Microsoft Advertising (formerly Bing Ads), and Yahoo Ads. We don’t just rely on keywords alone, but rather take a comprehensive approach. Our team considers factors like search volume, unique search behaviour, strategic selection, and optimisation tactics to transform your pay-per-click campaigns into revenue generators. Say goodbye to wasted ad spend and hello to a profitable search engine marketing strategy.
Social Media Ads
Social media advertising is all about leveraging the power of diverse platforms and understanding your audience inside out. Whether it’s Facebook, Instagram, TikTok, Twitter, Pinterest, or any other social media platform, our social media advertising services are designed to help you navigate this dynamic landscape with finesse. By understanding user behaviour and platform nuances, we craft strategic social media campaigns tailored to your audience. From crafting compelling Facebook ads to engaging social media ad campaigns across various platforms like Twitter, Reddit, or LinkedIn, we know how to connect with your target audience and drive meaningful results.
Display Advertising
Leverage the power of display advertising, a flexible and dynamic tool that offers (seemingly) endless possibilities for targeting, ad placements, and ad sizes. Our data-driven approach and meticulous split-tests allow us to create a display strategy tailored to your specific business objectives, whether it’s raising awareness or driving conversions.
Remarketing
Harness the power of remarketing strategies that not only listen to your data but also identify the weak points in the buyer’s journey. With a deep understanding of your target audience and the most lucrative demographics, we craft customised remarketing campaigns that re-engage and nurture potential customers, compelling them to revisit your website and take action. Drive repeat visits and conversions with our strategic remarketing approach, tailored to your business needs.
Google Shopping Ads
A comprehensive Google Shopping strategy is essential for every e-commerce business, seamlessly integrating Google’s paid and organic options. At our agency, we prioritise profitability, ROI, and ROAS when it comes to Shopping campaigns. By diversifying your campaigns, conducting meticulous analysis, and optimising your product feed, we ensure that your business maximises its potential and achieves outstanding results.
YouTube Ads
YouTube, the often-forgotten powerhouse and the second largest search engine, is a platform where audiences seek education and storytelling experiences. Capitalise on this opportunity by strategically placing your brand with a well-crafted YouTube ad. Our team possesses the expertise to navigate the intricacies of YouTube campaigns and ensure they deliver remarkable results for your business. Let us guide you through the world of YouTube advertising and position your brand at the heart of captivating stories and valuable knowledge.
Our Approach to Performance Marketing Campaigns
Step 1 – Goal-Setting
We dive deep into your business and marketing objectives, crafting a pay-per-click (PPC) strategy that hits the bullseye. No shot in the dark here.
Step 2 – Ongoing Optimisation
With our analytical prowess, we fine-tune your digital campaigns like a master conductor fine-tunes an orchestra (expect harmonious results).
Step 3 – Reporting
We keep you in the loop with regular reports and a live dashboard. No smoke and mirrors, just clear insights to showcase our performance results.
Pay-Per-Click Advertising FAQ
SEM actually used to be an umbrella term which encompassed SEO, but over time many marketers have separated the two.
SEM uses paid methods (typically PPC) to encourage conversions, reach your audience, and achieve whichever other goals you’ve set out. SEO is focused on optimising your website, so you perform better organically, meaning you can get more people to your site without paying for their visits individually.
PPC stands for Pay-Per-Click. Pay-Per-Click advertising is charged based on the number of clicks you get on your ad. It’s calculated by multiplying the Cost-Per-Click (CPC) by the number of clicks. So essentially, you only pay for the clicks that the ads generate.
The amount you pay for clicks is dependent on a number of factors such as, competitiveness, quality score, time, location, demographic, and many more. An expensive keyword is likely one that’s either highly relevant for your industry, has a lot of competitors fighting for it, or is not being optimised efficiently. So the solution is analysis and optimisation. Our PPC specialists will work together to come up with a keyword strategy which balances these keywords with ones which are less expensive but still relevant to you.
While you can do either/or, SEM and SEO actually work really well as a combined strategy for a few reasons.
- Paid ads dominate the space “above-the-fold” (the first section you see on a search engine results page before scrolling), so they’re the first thing users see when they are searching for something. Therefore, SEM combined with SEO means your business could acquire both the top ad position and the top organic position.
- SEM can offer results in the short-term, whereas SEO is a long term growth strategy and can take a few months to generate results in some cases.
- Data you gather through testing and optimising your paid ads can be used to inform your organic listings and landing pages, making them even better.
