Search Engine Optimisation
Work smarter, not harder, for your search rankings.
39% of purchasers were influenced by a relevant search
Search Engine Optimisation (SEO) is all about getting your website to do the work for you. An optimised website attracts high quality visitors and helps keep them around for longer. A solid SEO strategy essentially combines on-page, off-page, and technical SEO tactics and our SEO specialists do just that.
What We Do
Search engines look for a lot when determining where your website should rank. Content optimisation ensures the text, images, and videos on your site are primed to be indexed by search engines, increasing the likelihood of your website showing near the top of the search results.
SEO migrations are critical for safeguarding your website’s rankings, traffic, and conversions when you make major changes to your website or URL structure. Without it, your website rankings will likely tank once the changes are made, while search engines spend time reacquainting themselves with your site.
Technical SEO relates to everything except content optimisation and link building. It helps build a solid foundation for your website by improving the website speed (performance), ensuring mobile friendliness, following the best site structure, implementing schema markup, and staying on top of website indexing and HTTP errors.
Keyword and Content Strategy
While keywords aren’t the be-all-and-end-all of a great SEO strategy, they’re incredibly important. They’re what your customers use to find you, so they need to be deliberately placed throughout your website. Your content strategy will include which keywords should be used where to optimise your online presence.
Digital PR is a highly valuable strategy, used to improve your brand’s online presence and visibility. Within the context of SEO, we focus on publishing quality content and building high authority backlinks. We don’t just want your website to look like a quality site, we want it to be a quality site.
Technical SEO Audits
The first step to fixing any technical issues is conducting an audit to see where the issues are. This will help us identify areas that should be improved as a high priority and which areas your site is already performing well in.
Our Optimisation Process
Our SEO specialists have spent years fine tuning their optimisation process especially for you.
Step 1 – Audit & Research
As part of our audit and analysis of your website, our SEO specialists deep dive into your current SERP rankings, competitors, and technical setup. They then conduct a comprehensive analysis of all SEO ranking factors, to see where you currently stand and where you need to go.
Step 2 – Findings & Analysis
Using data to develop a plan of attack based on your position and KPIs, your SEO specialist team will set up a plan on a quarterly basis, which they’ll review each quarter to make sure it’s continually improving.
Step 3 – Strategy & Implementation
Your specialists will continue to implement and optimise your website on an ongoing basis – the work never stops with SEO. If you’re doing SEO then your competitors likely are too. Meaning if you slow down, they’ll probably overtake you.
Search Engine Optimisation FAQ
Search Engine Marketing (SEM) actually used to be an umbrella term that encompassed SEO, but over time many marketers have separated the two.
SEO is focused on optimising your website so it performs better organically, driving more traffic to your website without paying for their visits individually. SEM uses paid methods (typically Pay-Per-Click) to encourage conversions, reach your audience, and achieve whichever other goals you’ve set out.
Unfortunately, yes you do. SEO is a long-game that requires an ever-evolving strategy. Since search engines regularly change their criteria for high ranking websites, your SEO strategy should be updated alongside them. If you’re working with an agency who says otherwise, it might be time to have a chat!
Absolutely you do, and we’re not just saying that because we sell SEO services. It’s especially important for small businesses because you’re more likely to be dwarfed by bigger companies who naturally receive high volumes of traffic and backlinks. The more organic traffic you can bring to your website, the less you’ll need to spend on paid lead generation.
We would love to say yes, but it’s unlikely. Because of the way search engines index websites, they don’t always know that you’ve made changes straight away. Many changes we make as part of an SEO strategy will take some time to make a noticeable difference. BUT it will happen. We’ve seen changes taking effect in as little as 1 week, while others have taken up to 6 weeks.