Email & SMS Marketing
We build genuine connections through direct, personalised communication that fuels brand growth.
Grow customer engagement and increase conversions,
through personalised messaging.Email and SMS marketing can be a very effective tool for cutting through the digital noise and building lasting customer relationships. These channels let you speak directly to people who've already shown interest in your brand.
Email offers a personal touch, delivering tailored messages straight to their inbox. SMS, on the other hand, leverages the power of mobile for instant engagement. Both channels allow for precise segmentation and personalisation, ensuring your message hits the mark every time.
The result? Improved customer loyalty, increased conversions, and sustainable business growth. Don't overlook the power of these direct communication channels.
Our Email & SMS Marketing Services
Email & SMS Marketing Strategy
We'll craft a bespoke strategy tailored to your brand's unique voice and goals, mapping out how email and SMS will work together to engage your audience, drive conversions, and build lasting customer relationships.
Email & SMS Campaign Management
Leave the nitty-gritty to us. We'll handle everything from crafting compelling copy and designing eye-catching visuals to segmenting your audience, scheduling deliveries, and tracking performance. You focus on the big picture, and we'll handle the day-to-day.
Email Deliverability Audit
Is your message actually reaching your audience? Our audit will assess your sender reputation, email authentication, and list hygiene to pinpoint any issues and improve your delivery rates. We'll make sure your emails land in the inbox, not the spam folder.
Email Template Design
Our designers will create stunning, on-brand email templates that are as functional as they are beautiful. We'll ensure your emails are responsive across all devices, so your message looks sharp no matter how it's viewed.
Marketing Automation Platform Migration
Upgrading your marketing tech? We'll make the transition seamless for you. We'll handle the data migration, set up automations, and train your team on how to use the new platform, so you can hit the ground running.
A/B Testing & Optimisation
We'll continuously refine your email and SMS campaigns through rigorous A/B testing. We'll experiment with different subject lines, content, calls to action and send times to determine what resonates best with your audience. This data-driven approach ensures that your campaigns are always evolving and improving, driving better results over time.
Customer-CentricMarketing Automation Campaigns
01 Discovery, Goals & Brand Audit
We kick things off by diving deep into your brand, getting to know your target audience inside and out, and understanding your unique goals. We'll dissect your current marketing efforts to identify what's working (and what's not), uncovering opportunities to take your automation game to the next level.
02 Strategy & Journey Planning
With a clear understanding of your brand and goals, we'll map out the ideal customer journey, from initial awareness to loyal advocacy. This involves identifying key touchpoints and triggers, crafting personalised messaging for each stage, and defining measurable goals for your campaigns.
03 Creating Customer Touchpoints
We'll bring your customer journey to life by creating compelling content across multiple channels, including email, SMS, website landing pages, and social media. This content will be designed to engage, nurture, and convert your audience at every touchpoint.
04 Building the Campaign
We'll use our expertise and cutting-edge marketing automation tools to build a robust campaign infrastructure. This includes setting up automated workflows, integrating with your CRM, and ensuring seamless data flow across all platforms.
05 Testing & Optimisation
We believe in continuous improvement. That's why we rigorously test every aspect of your campaigns, from subject lines and calls to action to segmentation and send times. By analysing data and making data-driven adjustments, we'll optimise your campaigns for maximum engagement and conversions.
Our Email & SMS Platform Partners
Klaviyo
Personalised email and SMS marketing that drives growth. Powerful segmentation, automation, and analytics for stronger customer relationships and increased sales.
HubSpot
All-in-one marketing, sales, and service platform. Streamline your marketing efforts, manage multiple channels, and deliver a seamless customer experience.
Sinch MessageMedia
Your global SMS gateway. Send bulk SMS, automate campaigns, and track results with ease. Reliable delivery and unparalleled reach.
Klaviyo Partner Agency
As a Klaviyo Partner, we pride ourselves on our experience in harnessing the power of Klaviyo to drive meaningful results for e-commerce businesses. We have honed our skills at creating bespoke email and SMS marketing strategies, ensuring seamless integration with your existing systems, and providing hands-on support. When you partner with Agora, you're not just choosing a Klaviyo specialist; you're gaining a dedicated team committed to helping your business achieve its full potential through tailored communication and exceptional customer experiences.
Start having conversations that convert, with SMS & Email Marketing.
Case StudyKeto Lean
See how we ignited Keto Lean's biggest challenge enrolment ever, fueling a 69% revenue increase and smashing their monthly target with a pre-Christmas email and SMS campaign.
Email & SMS Marketing FAQ
-
Absolutely! SMS offers a direct line to your customers' pockets, boasting higher open rates than email. It's perfect for time-sensitive offers, event reminders, or personalised messages. Integrating SMS alongside your email strategy creates a powerful, multi-channel approach that amplifies your reach and engagement.
-
We handle the entire process, from strategy and planning to execution and analysis. Our team crafts compelling copy and eye-catching visuals, allowing you to focus on running your business.
-
A/B testing compares two versions of your email or SMS to determine which performs better. By testing elements like subject lines and calls to action, we ensure your campaigns are constantly evolving and delivering optimal results.
-
We track key metrics like open rates, click-through rates, conversions, and revenue. We also analyse audience engagement, list growth, and deliverability for a comprehensive understanding of campaign effectiveness.
-
Yes. We have experience integrating various marketing automation platforms with CRM or ecommerce platforms, ensuring seamless data flow and efficient campaigns.
-
We collaborate closely with you to understand your vision and ensure creative aligns with your brand. We present concepts for feedback and make revisions until you're satisfied, ensuring you have final approval before anything goes live.
-
Yes, we tailor our strategies and messaging to resonate with your specific target market, regardless of industry, ensuring maximum engagement and results.
-
We ensure your campaigns comply with all relevant regulations, including GDPR and the Australian Privacy Act. This includes obtaining consent, providing opt-out options, and safeguarding customer data.
-
We analyse audience behaviour and preferences to determine an optimal sending frequency that balances engagement with avoiding overcommunication. We also monitor feedback and unsubscribe rates to adjust as needed.
Related Content
