Keto Lean

How We Drove Record-Breaking Results with a Pre-Christmas Challenge Campaign

The Challenge

As the festive season approached, Keto Lean had the goal to make their mid-November intake challenge their biggest one yet, aiming for a 66% revenue increase from October to November 2021. In the midst of the bustling pre-Christmas period, we needed a strategy to cut through the noise and attract both new and existing customers to the challenge.

Our Solution:

A Multi-Channel Campaign to Maximise Reach

We understood Keto Lean's audience and their desire for a healthier lifestyle. We devised a multi-channel campaign that would cut through the noise and resonate with both new and existing customers:

Social Media: Eye-catching Facebook and Instagram ads showcased the Pre-Christmas Challenge's benefits, encouraging sign-ups and creating a sense of urgency.
Email & SMS: We went beyond generic blasts, crafting personalised messages tailored to each customer's eligibility and purchase history. This ensured maximum relevance and engagement, driving conversions.

Results:

Record-Breaking Success for Keto Lean

The campaign exceeded all expectations, delivering Keto Lean's most successful challenge enrolment ever. We achieved a 69% increase in revenue, smashing their target and proving the effectiveness of our targeted approach.

13x

Return on Ad Spend (ROAS)

26%

Email Open Rate

18%

Email Click-to-Conversion Rate

Challenge Conquered!

The Keto Lean campaign proves that even amidst the holiday frenzy, a well-executed, multi-channel strategy can deliver record-breaking results. If you're ready to supercharge your business growth, we're here to help you reach your goals. Let's make your next campaign a recipe for success!