The Agora Blog
A Message for Your Budget Deniers: Don’t Abandon Marketing in 2023
In a cost-of-living crisis, should businesses tighten their marketing budget? We explore the potential consequences of cutting back and how a strategic approach can turn this challenge into an opportunity for growth.
Meet ChatGPT: Your Questions About the World’s Latest Chatbot Answered
ChatGPT: Your questions answered about the AI chatbot everyone's talking about. We break down how it works, what it can do, and what this means for the future of communication.
Your Quick Reminder to be Emotional (in Your Website Content)
Ready to connect with your audience on a deeper level? We delve into the power of emotion in website content and how it can drive engagement, build trust, and boost conversions.
Building Worthwhile Content Pillars to Boost Traffic and Engagement
Building a solid foundation for your digital strategy starts with crafting worthwhile content pillars. We'll show you how to identify key themes, tailor content to your audience, and ultimately boost traffic and engagement.
How to Stop Losing Customers to Abandoned Carts
Abandoned carts are a costly problem for e-commerce businesses. We dive into why customers abandon carts and provide actionable strategies to reduce abandonment, recover lost sales, and ultimately boost your bottom line.
How To: E-commerce Loyalty Programs that Keep Customers Coming Back
Ready to transform one-time shoppers into lifelong brand loyalists? We explore the world of e-commerce loyalty programs, revealing strategies to reward your customers, boost retention, and drive repeat purchases. From points-based systems to exclusive perks, we'll help you build a program that keeps your customers coming back for more.
The Small Business Last Minute Guide to a Successful Click Frenzy
Click Frenzy can be a game-changer for small businesses, but it requires a strategic approach. Our last-minute guide provides essential tips and tactics to help you make the most of this major online shopping event, from crafting irresistible deals to optimising your website and marketing efforts.
Why You’re Merely ‘Renting’ Your Audience and How to Fix It
Building a thriving social media following is great, but it's not the whole picture. We explain why your social audience is a 'rented audience' and how to convert them into loyal customers you actually own.
Opportunities for Australian Businesses in The New Zealand Market
Ready to cross the ditch and expand your brand's reach? We explore the exciting opportunities for Australian businesses in the New Zealand market,
Building a Genuine Community Around Your Brand
Building a genuine community around your brand goes beyond likes and shares. We delve into strategies for fostering authentic connections with your audience, creating a loyal tribe of advocates who champion your brand.
The Difference Between Boosted Posts and Using Facebook Ads Manager
Confused about boosting posts vs. using Facebook Ads Manager? We break down the differences, benefits, and when to use each option to supercharge your social media strategy.
Are Podcasts Worth it For Boosting Your Brand?
Podcasting has exploded in popularity, and savvy marketers are catching on. We explore the power of podcast advertising for boosting brand awareness and engagement, offering a unique opportunity to reach a highly engaged audience through trusted voices.
iOS14 Impact on Facebook Advertising (Free Guide)
Apple's iOS14 update has shaken up the Facebook advertising landscape. We've created a comprehensive guide to help you understand the changes, adapt your strategies, and continue achieving results despite the new privacy measures.
Sahlia Made CEO of Agora Following International Growth
Agora announces the appointment of Sahlia Painter as CEO, bringing over a decade of experience in growth and marketing strategy to lead the agency into a new era of innovation and client success.
How Email Marketing Will Change With iOS 15 Updates
Apple's iOS 15 update is shaking up email marketing. We break down the changes, including Mail Privacy Protection and Hide My Email, and how they impact your metrics and strategy. Don't panic, we've got you covered with tips to adapt and thrive in the new email landscape.
Something Digital 2021: Consumers and Their Privacy
In an era of data breaches and privacy concerns, how do you balance personalisation with protecting your customers' data? We explore the evolving expectations of digital consumers and provide actionable tips for building trust while delivering targeted experiences.
Black Friday Bonanza: The Advertising Methods You’ll Want to Adopt for 2021
Ready for Black Friday 2021? We've got you covered with a comprehensive guide to the most effective advertising methods, from email campaigns and social media buzz to paid ads and influencer collaborations. Get your brand ready for the biggest shopping event of the year.
Downloadable: Inclusive Marketing Guide
Ready to create marketing campaigns that resonate with every single person in your audience? Download our free inclusive marketing guide and learn how to create content and designs that connect with everyone, regardless of their background or identity.
Influencer Marketing and Disclosure Tags
Influencer marketing is powerful, but it's not without controversy. We dive into the murky waters of disclosure tags, exploring who's responsible for getting them right and how to navigate the grey areas between paid and unpaid posts.
Six Marketing Tips to Boost eCommerce Sales
Want to level up your online store's marketing game? Discover six essential tips to attract more customers, boost sales, and build a thriving e-commerce brand. From optimising your website to mastering email marketing and social media, we've got the strategies you need to succeed in the competitive online marketplace.