Prenatal Screening

How we drove remarkable engagement in just 2 months

The Challenge

Down Syndrome Queensland (DSQ) launched a new prenatal screening initiative to provide balanced, unbiased information to expectant parents. However, they faced the challenge of navigating the sensitive nature of prenatal testing and ensuring their message reached the right audience at the right time.

Our Solution:

Creating & Promoting a Comprehensive Online Resource Hub

We collaborated with DSQ and Queensland Health to create the Prenatal Screening website, a comprehensive online resource hub that catered to both expectant parents and healthcare professionals:

Audience-Centric Design: We worked closely with both organisations to understand the needs and preferences of the target audience, ensuring sensitive and accessible communication throughout the platform.
Information and Resources: We developed a range of informative resources, including website content, educational videos, and downloadable guides. These resources covered all aspects of prenatal screening, from the different types of tests available to the potential implications for families.
Targeted Marketing: We partnered with Ride Free Media and 3Equals to create promotional campaigns that effectively reached both expectant parents and healthcare professionals, driving traffic to the new website.

Results:

Driving Engagement and Resource Utilisation

The collaborative efforts of DSQ, Queensland Health, Agora, and our partners Ride Free Media, yielded significant results within the first two months of the website's launch:

Over 11,800 New Site Sessions: The campaign attracted a substantial number of new visitors to the website, demonstrating a high level of interest and engagement.
Over 1,200 Resource Downloads: The downloadable resources proved to be invaluable for expectant parents and healthcare professionals, with over 1,200 downloads recorded. This indicates a strong demand for accessible, reliable information on prenatal screening.
270 Prenatal Screening Practice Resource Downloads: Specifically, there were 270 downloads of prenatal screening practice resources, highlighting the relevance and usefulness of the provided materials to healthcare professionals.

11,800+

New Site Sessions

1,200+

Resource Downloads

270

Practice Resource Downloads

Collaboration for Impactful Change

The Down Syndrome Queensland Prenatal Screening initiative is a testament to the power of collaboration and strategic communication. By combining our expertise in digital marketing and content creation with the valuable insights and resources of DSQ and Queensland Health, we were able to create a platform that empowers expectant parents with the knowledge and support they need to make informed choices.