Luxey Cup

How We Achieved an 8% Conversion Rate with Google Ads

The Challenge

Luxey Cup, our favourite sustainable drinkware brand, wanted to kick off the new year with a bang. Their goal? Boost overall revenue by tapping into the power of Google Ads. The challenge was to create a campaign that would attract new customers, re-engage existing ones, and deliver a seriously impressive return on their investment.

Our Solution:

A Strategic Blend of Search, Brand, and Shopping Ads.

As long-time fans of Luxey Cup, we were thrilled to dive in. We knew their products inside and out, which gave us the insider knowledge we needed to create a Google Ads strategy that would speak directly to their ideal customers.

We started by showcasing their gorgeous products with eye-catching Shopping Ads, then backed those up with targeted Search and Brand campaigns. This triple-threat approach meant we could reach potential customers at every stage of their buying journey – whether they were searching for specific products, checking out competitors, or already familiar with the Luxey Cup brand.

We constantly monitored and tweaked the campaigns, ensuring we were getting the most bang for their buck and delivering a consistently high ROAS.

Results:

A Seriously Satisfying Sip.

By carefully balancing our Google Ads strategy, we were able to serve up the right ads to the right people at the right time. The results? An excellent 8x return on ad spend and an 8% conversion rate – that's almost three times the industry average!

8x

Return on Ad Spend (ROAS)

$7

Cost Per Aquisition (CPA)

8%

Conversion Rate

Cheers to Success!

The Luxey Cup campaign is a shining example of how a well-crafted Google Ads strategy can deliver real, tangible results for your business. If you're ready to take your marketing to the next level, we'd love to chat. Let's raise a glass to your success!