Green Gables

How we delivered a 22% Conversion Rate for a new brand launch

The Challenge

Nestled in Sydney's competitive childcare and kindergarten scene, Green Gables struggled to fill its enrollment capacity, reaching only 60% each year. Hesitant to invest in digital marketing, they needed a proven strategy to attract and convert more families.

Our Solution:

A Multi-Pronged Digital Approach

We guided Green Gables through a strategic workshop, demonstrating the potential of digital marketing to address their challenges. Together, we decided on a multi-pronged approach:

Search Engine Marketing (SEM): Targeted Google Ads campaigns were launched, focusing on relevant keywords used by parents searching for childcare options in their area.
Social Media Advertising (SMA): Engaging Facebook and Instagram campaigns showcased Green Gables' unique offerings and educational philosophy, reaching a broader audience and fostering interest.
Search Engine Optimisation (SEO): We optimised Green Gables' website for organic search, improving visibility and driving quality traffic from parents actively seeking childcare solutions.
Conversion Rate Optimisation (CRO): By analysing website data from the above campaigns, we identified areas for improvement and implemented CRO tactics to enhance the user experience and guide visitors towards enrolment.

Results:

Full Capacity and Quality Leads

Our comprehensive digital strategy delivered exceptional results for Green Gables:

100% Booked Out: Green Gables achieved full enrollment capacity, a year in advance, exceeding their initial goals.
97% Increase in Goal Completions: The website experienced a significant boost in goal completions, indicating increased interest and engagement from potential customers.
162% Increase in Traffic: Our combined efforts led to a substantial increase in website traffic, attracting more families and potential enrollments.

100%

Booked Out a Year Ahead

97%

Increase in Goal Completions

162%

Increase in Traffic

From Empty Seats to Full Enrollment

Green Gables' success story exemplifies the transformative power of digital marketing for childcare centres. By embracing a multi-channel strategy and focusing on optimisation, we helped them overcome their reservations and achieve exceptional results, filling their enrolment capacity and generating high-quality leads.