Myofunctional Research Co.

280% More Leads & 57% Lower CPA with the Same Budget

The Challenge

The goal was to use Myofunctional Research Co.'s (MRC) already functioning Google Ads strategy to achieve even better results. Their key objectives were to:

Increase the volume of high-quality leads from key global markets.
Drive broader brand awareness, particularly in Latin America, Europe, and North America.
Improve efficiency and return on ad spend (ROAS) without increasing the existing media budget.

Our challenge was to refine their Google Ads strategy to achieve these growth goals while maintaining the current ad spend.

Our Solution:

Data-Driven Optimisation for Better Google Ads Performance.

We strategically optimised MRC's Google Ads presence, focusing on data-driven insights and performance enhancement. Key strategies included:

Intent-Driven Keyword Refinement: We conducted an in-depth analysis to optimise keyword targeting for improved relevance and alignment with user search behaviour across multiple languages and regions.
Granular Campaign Restructuring: We restructured campaigns with a more segmented approach, enabling greater control over budget allocation, messaging, and targeting for each market.
Optimised Ad Messaging: We updated the ad copy, tailoring it to be more relatable to the target audience, emphasising the value of MRC's solutions across different regions and product focuses.
Improved User Experience: We collaborated with MRC on optimising the campaign landing pages to streamline the conversion process and improve the user journey from ad click to lead generation.
Strategic Bidding Management: We implemented advanced bidding strategies, leveraging automation to optimise bids based on performance data and maximise return on ad spend.
Comprehensive Performance Optimisation: We took a holistic approach to campaign optimisation, refining targeting, bidding, and ad extensions to maximise campaign effectiveness.

Results:

Driving Exceptional Growth for MRC.

By strategically optimising MRC's Google Ads campaigns, we achieved significant improvements in key performance areas. The results? A substantial increase in lead generation and a marked improvement in cost efficiency.

280.8%

Increase in Leads (Conversions)

57.4%

Decrease in Cost Per Lead (CPA)

191%

Increase in Conversion Rate

A Prescription for Growth!

The MRC campaign is a testament to how strategic Google Ads optimisation can deliver substantial, measurable growth for your business without spending more. If you're ready to unlock the full potential of your paid media and achieve similar results, we're here to help.