Personlyzd

How we delivered a 22% Conversion Rate for a new brand launch

The Challenge

Personlyzd, a newcomer to the financial comparison website scene, aimed to offer a more personalised user experience. Launching with no brand awareness and a limited budget, they needed to generate high-quality leads quickly to kickstart revenue generation.

Our Solution:

A Targeted SEM Campaign

Understanding Personlyzd's unique value proposition and target audience, we devised a laser-focused strategy:

Website Optimisation: We partnered with our sister agency, Iterate, to optimise the Personlyzd website for a seamless user experience and maximum conversions.
Keyword Research & Targeting: We identified high-intent search terms like "lost super" and "super comparison," targeting active customers actively seeking financial solutions.
Search Engine Marketing (SEM) Campaign: We launched a targeted Google Search campaign, placing Personlyzd directly in front of the right people at the right time.

Results:

Impressive Early Traction

Our strategic approach delivered outstanding results for Personlyzd's launch:

High-Quality Leads: We generated a large volume of high-quality leads, primed for engagement and conversion.
Impressive Website Traffic: The campaign drove over 4,208 sessions to the brand-new website within the first two months.
Exceptional Conversion Rate: We achieved a remarkable 21% overall conversion rate, far exceeding the industry benchmark of 5-10% for established brands.

22%

Conversion Rate

1,127

Leads Generated

4,208

Sessions (in under 2 months)

Targeted Launch for Lasting Success

The Personlyzd launch demonstrates that even with limited resources, a targeted and data-driven approach can drive exceptional results. By focusing on the right audience, keywords, and channels, we helped Personlyzd establish a strong foothold in a competitive market and set the stage for continued growth.