Asthma Australia Digital Campaigns

PPC SEM SMA

  • 1193

    Downloads

  • 24064

    Video Thru Plays

  • 2

    PR Placements on the Nine Network

The Brief

Asthma Australia was seeking to drive downloads of their winter checklist, and increase traffic to the campaign landing page. We were tasked with creating campaigns that drive reach, engagement and views of the new cold air and asthma video on the relevant webpage as well as building awareness about the campaign through Digital PR.

The Solution

After an initial workshop with Asthma Australia, the goals for the campaign were 10,000 video views and 300 downloads through a Facebook campaign, and placement on 2 news publication sites. Agora produced a two tiered Facebook campaign to focus on video views and downloads. Agora also started our Digital PR outreach to secure two news publications for the Asthma Australia team.

The Results

With the help of the Agora Team, Asthma Australia were able to exceed the download goal by 398% and the video view goal by 240%. They also received placement for one of their winter articles on Modern Australia and Essential Baby, one of Nine News’ networks.

  • 1193

    Downloads

  • 24064

    Video Thru Plays

  • 2

    PR Placements on the Nine Network

These are great results and it’s been an absolute pleasure working with you. The correspondence has been fantastic and we’ve loved the constant testing and adapting of the campaigns that you’ve undertaken to ensure success. I genuinely look forward to working with you again in the future.

Arnie Thomas Strategic Communications Manager at Asthma Australia

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