ROAS on Facebook Ads
Email Open Rate
Email Click-to-Conversion Rate
With Christmas approaching, Agora set an ambitious goal to turn Keto Lean’s mid-November intake challenge into the biggest one yet.
Keto Lean had a goal to increase revenue in November 2021 by 66% from October 21. Given the Pre-Christmas season was in full swing and that there was a challenge coming up in mid-November, we saw an opportunity to promote the challenge to increase purchases and lift revenue towards that goal.
We created a holistic campaign around the Pre-Christmas Challenge, that reached and attracted both new and existing customers to join the challenge.
We ran social ads across Facebook and Instagram to promote the challenge and encourage people to learn more and join the challenge. We also sent tailored email and SMS messages to Keto Lean’s database, based on customers’ eligibility and past purchase behaviour.
We created a landing page for customers who came from the social ads or who had not yet purchased the required product, providing the relevant information and directing them to purchase the product to join the challenge. A second landing page was created, for people who had purchased the relevant product and been invited to join the challenge.
Automated workflows had been set in place to nurture customers who had not made a purchase. As soon as a purchase was made, the customer was then unenrolled and enrolled in a new workflow that encouraged them to join the challenge.
The Challenge email and SMS campaign achieved an open rate of 26.4% and a 17.9% click-to-conversion rate, and the Facebook ad campaign achieved a 13.1x ROAS.
This strategy led to Keto Lean having their biggest challenge enrolment yet, and achieving one of the business’ highest performing revenue weeks in a long time – so many sales were made during the 4-day campaign that the owner got pulled in to help pack the orders.
The challenge campaign contributed to an overall 69% increase in revenue from the previous month and Keto Lean achieving the monthly revenue target that had been set.
ROAS on Facebook Ads
Email Open Rate
Email Click-to-Conversion Rate
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