Luxey Cup Google Ad Campaigns
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8 x
Return on Advertising Spend
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7 $
Cost Per Aquisition
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7.76 %
Conversion Rate
Return on Advertising Spend
Cost Per Aquisition
Conversion Rate
Luxey Cup wanted to start the new year with a bang by growing overall company revenue through better use of key digital advertising channels.
We were tasked with delivering a Google Ad campaign that focused on attracting new customers, reengaging existing customers and contributing to the overall growth of the company. We needed to be strategic in our campaign build to get the best results with the budget available so we split our Google Ad campaign into three categories: search, brand and shopping.
Having been customers of Luxey Cup for years, we were so excited to use our in-depth knowledge and love of the brand to create Google Ad campaigns to attract the attention of the right potential customers at the right time.
We utilised their gorgeous and high quality product imagery in a Google Shopping campaign that would compliment our other Google Search campaigns. With all the campaigns working together, we were able to optimise the campaigns to deliver the best results and make adjustments to continue getting a great ROAS.
By balancing our Google Ad strategy with Shopping & Search campaigns, we were able to show our ads to the right customers whether they were searching for specific products, competitors or the brand itself. These campaigns combined generated a 820% return on advertising spend and a 7.76% conversion rate, compared to the industry average of 2.58% conversion rate.
Return on Advertising Spend
Cost Per Aquisition
Conversion Rate
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