Influencer Marketing E-Book

Optimise your influencer marketing campaigns with this step-by-step guide.

What is Influencer Marketing and how can you make the most of it?

Influencer marketing allows brands to leverage everyday people on social media to promote their product or service. These people have grown a following who are (theoretically) interested in what they have to say and trust the recommendations that they make. This gives brands a voice which they traditionally haven’t had access to.

An influencer campaign should be done with the same level of strategy as you’d use for any other style of marketing campaign; you need to have a clear goal in mind and an understanding of your own brand voice and target audience before you begin.

When done well, influencer marketing can generate great results for your brand, but not every influencer is created equally and not all of them will get you the results you’re looking for.

This guide outlines our top ten tips to get you through each stage of an influencer campaign. From how to choose the right influencers, contracting and regulations, and how to report on results, we’ve got you covered.

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