Authentic voices and creative content
87% of people admit they’ve made a purchase because an influencer prompted them to
Influencer marketing lets you leverage everyday people on social media to promote your product or service. These people have grown a sizable following who are (theoretically) interested in what they have to say and trust the recommendations that they make. This can help give your brand a voice that may have been previously inaccessible.
What We Do
Influencer marketing isn’t just about a single post. When used correctly, it can be part of a holistic strategy across multiple channels and in multiple formats. We know how to find talented influencers who can offer content that works with both their own posts and your other marketing efforts.
Research & shortlisting
Finding the right influencers can be TEDIOUS, we won’t lie about that, but that’s why you hire us. We know where to look, what to look for, and what to avoid when it comes to making your match.
While we always recommend giving influencers some creative freedom, it’s still important to make sure they’ve hit the mark before posting about your brand. We facilitate the content approval process to make sure you only see content that nails the brief.
Contracting & payment
Think of influencers as you would any type of freelancer – where there’s payment, there should be a contract. Influencers come with their own intricacies though, so our contracts are specially made to cover both you and the influencer.
An Example: Influencer Marketing x Traditional Marketing
Influencer marketing isn’t just reserved for the digital space. We can help you step outside your usual comfort zone and create influencer partnerships that extend into the ‘real world’. For instance, collaborating with an influencer who truly represents your target audience to create a limited edition product, or a handpicked subscription box, would leverage social proof and help boost your brand image.
Influencer Marketing FAQ
Yes! Influencer marketing can work for just about any industry, including some B2B businesses. Because of the vast range of platforms you can use and the number of niche influencer categories available, a strategy can be developed for anything from goats milk to reusable pads.
This is a tricky one to answer – they can cost anywhere from $50 to multiple thousands for a single post. The cost depends on a number of factors, including the size of the influencer’s following, the type of content they’ll be creating/posting, if they need to be exclusive to your brand, and if you want to use their images for other purposes.
Influencer marketing has typically been used to build brand awareness and reach a broad audience, but it’s so much more than that. It can be used to generate sales, increase website traffic, and/or conduct consumer research, for example.
Influencers have popped up on every social media platform, so depending on your target audience and business goals, we’ll look at a combination that is right for you.