How we increased childcare enrollments through digital marketing
Booked Out a Year Ahead
Increase in Goal Completions
Increase in Traffic
Green Gables is located in Sydney’s suburbs, where the childcare and kindergarten industry is highly competitive. Green Gables had been only able to hit 60% capacity for enrolments each year and were reluctant to spend on digital marketing, however they needed to increase enrolments to get to full capacity.
We were able to help Green Gables understand the power of digital marketing through a strategic workshop process. Both teams talked through the strategy and the decision was made to implement a combination of Search Engine Marketing (SEM), Social Media Advertising (SMA) and Search Engine Optimisation (SEO). Using the data collected from these campaigns, we were able to evaluate the website’s performance and implement Conversion Rate Optimisation (CRO) initiatives, to vastly improve Green Gables’ return on investment when users land on the website.
During their time working with us, Green Gables has seen a dramatic increase in enrollments and are now completely booked out until 2022.
Green Gables had also experienced an increase in quality leads, who are less likely to “drop out” when offered a place in another Kindergarten. This “drop out” rate has been dramatically reduced, with capacity dropping only 2% during the 2020/21 enrollment period.
Booked Out a Year Ahead
Increase in Goal Completions
Increase in Traffic
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