Asthma Australia Digital Campaigns

Asthma Australia Digital Campaigns

PPC SEM SMA

  • 1193

    Downloads

  • 24064

    Video Thru Plays

  • 2

    PR Placements on the Nine Network

The Brief

Asthma Australia was seeking to drive downloads of their winter checklist, and increase traffic to the campaign landing page. We were tasked with creating campaigns that drive reach, engagement and views of the new cold air and asthma video on the relevant webpage as well as building awareness about the campaign through Digital PR.

The Solution

After an initial workshop with Asthma Australia, the goals for the campaign were 10,000 video views and 300 downloads through a Facebook campaign, and placement on 2 news publication sites. Agora produced a two tiered Facebook campaign to focus on video views and downloads. Agora also started our Digital PR outreach to secure two news publications for the Asthma Australia team.

The Results

With the help of the Agora Team, Asthma Australia were able to exceed the download goal by 398% and the video view goal by 240%. They also received placement for one of their winter articles on Modern Australia and Essential Baby, one of Nine News’ networks.

  • 1193

    Downloads

  • 24064

    Video Thru Plays

  • 2

    PR Placements on the Nine Network

These are great results and it’s been an absolute pleasure working with you. The correspondence has been fantastic and we’ve loved the constant testing and adapting of the campaigns that you’ve undertaken to ensure success. I genuinely look forward to working with you again in the future.

Arnie Thomas Strategic Communications Manager at Asthma Australia

Want Results Like These?

Once you complete the form below, one of our strategists will be in touch with you to chat about your enquiry.

Level 1, 470 St Pauls Terrace
Fortitude Valley, 4006

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    Personlyzd Launch Campaign

    How we delivered a 22% conversion rate for a new brand launch

    LEAD GEN PPC SEM

    • 22 %

      Conversion Rate

    • 1127

    • 4208 +

      Sessions (in under 2 months)

    The Brief

    Personlyzd had the vision of being a financial comparison website with a more personalised touch. As a new brand launching to the market, Personlyzd had no existing brand awareness or following, yet needed to generate leads in order to start generating revenue.

    We were tasked with delivering an online campaign in line with the launch of the Personlyzd website, to drive traffic to the site and generate quality leads. With a limited launch budget, we needed to be smart in our channel selection to get the best results with the budget available.

    The Solution

    Having worked closely with Personlyzd since the pre-launch days, we were intimately familiar with their brand, what they had to offer, and who they need to be reaching with this offer.

    We first collaborated with our sister agency, Iterate, to ensure the website was optimised to deliver a Personal Experience and High Conversion Rate.

    We knew that people were searching for things like lost super and super comparison, so we targeted active customers who were searching on Google, and so implemented a Search Engine Marketing (SEM) driven campaign.

    The Results

    By driving traffic through our Google Search campaigns, we were able to put the Personlyzd brand in front of the right people at the right time, while they had high intent to convert. This generated 4,208+ sessions in under 2 months and a large volume of high quality leads.

    Our campaigns achieved a 21% overall starting conversion rate on a brand new website – compared to the industry benchmark of 5-10% for an established website and brand.

    • 22 %

      Conversion Rate

    • 1127

    • 4208 +

      Sessions (in under 2 months)

    Want Results Like These?

    Once you complete the form below, one of our strategists will be in touch with you to chat about your enquiry.

    Level 1, 470 St Pauls Terrace
    Fortitude Valley, 4006

    Book a Meeting